💚 Personal
We foster a sense of involvement and contribution to the energy transition, making the user feel like a valued participant. We level with the user utilizing relatable language and context.
♻️ Sustainable
We strive to create a cohesive system where everything serves a purpose and can be reused. Each piece we incorporate into the system must bring added value to it's users.
📗 Transparent
We present information to users in a straightforward manner that serves their interests and we ensure that information can be found through user-friendly means.
❇️ Optimistic
We simplify complexity and motivate sustainable behaviour. We radiate modernity and innovation in a forward-thinking way. Rather than highlighting problems, we provide solutions.
🍏 Iterative
We actively listen to users' feedback, continuously refine and improve, recognizing that nothing is ever perfect or done. Our solutions are tested with real users, allowing us to validate, learn, and continuously evolve.
What are design principles?
Design principles act as standards for a team and help them measure the quality of their work. They replace subjective ideals with clear standards that help team members make user-centered design decisions. Without a common understanding of what makes design great, there’s a risk that individuals act more according to their gut feelings. This makes the outcome of the design process entirely unpredictable, and can cause issues in the quality of the work output. The solution for this is called design principles. A set of principles that capture the essence of what good design means for the team and in extension the company. They also provide practical recommendations for teams on how to achieve these results. In short, good design principles can:
- Enhance usability. Good principles make it easier to work on user-centered design.
- Force clarity. Design principles improve the decision-making process. Solid principles reduce arguments that team members may have when they implement a product.
- Educate. Design principles are a reflection of the culture of an organization. Whenever a new person joins a team, they can understand the values of the organization.